Remember Flip Books?
If not, it’s no surprise. Originally patented in 1882 and popularized as Cracker Jack prizes in the early 1900s, the little thumb-triggered animation booklets have been off the public radar for decades. A new firm called Flippies aims to change that by transforming flip books from outdated toys to modern promotional tools. The company has come up with a process that produces strikingly vivid flip sequences from live-action or animated footage, allowing clients to create a small, instantly viewable video with a built-in play element. The resulting 64-page booklets feature color graphics, high-quality paper stock, and double-sided pages (for two separate sequences), and are about the size of a pack of playing cards. Several big-name clients have already taken notice, including Puma (its video shows a cyclist unlocking his bike and pedaling off) and Capitol Records (it made an “asset shaking” promo for the rapper Ebony Eyez). It’s enough to reconfigure your concept of “digital” video — and a telling reminder that interactive media existed long before the Internet.
A version of this article appeared in the September 2005 issue of Fast Company magazine.