Macy’s Uses Flip Books To Promote Parade

To promote its famous parade, Macy’s is giving away live-action video flip books at select locations nationwide during in-store holiday events. Each flip book features two familiar parade scenes, including Tom the Turkey’s pilgrimage down Broadway and Santa’s gala arrival at Macy’s during the parade’s grand finale. Originally invented in 1882, flip books create the optical illusion of motion when images stacked in sequential stages of movement are flipped. Macy’s tapped Flippies to create the flip books. Flippies has created similar efforts for Motorola, MTV, Subaru and Nickelodeon.–Fern Siegel

SOURCE: http://www.mediapost.com/publications/article/95028/#ixzz2VHT0RPk6